images credits(abplive.com)
As the years went by, a film came to the theaters which no one expected that with the passage of time, it would start competing with even a big film like ‘Thama’. The pairing of Harshvardhan Rane and Sonam Bajwa is made for the first time in the film and this pair has left no stone unturned to create havoc at the box office.
A film which was neither promoted nor talked about before its release, created a ruckus as soon as it was released, how? The film has become one of the successful films in just a week and there are many reasons for this, take a look at them.
5 reasons for the success of ‘Ek Deewane Ke Deewaniyat’
1- Review and positive word of mouth of the film: Critics described this film as a good film. ABP News in its review called it a film full of passion and gave 3 stars. Apart from this, the audience also gave positive reactions about the film on social media, which was enough to increase interest in the film.
2- Budget of the film: Films like Akshay Kumra’s film ‘Housefull 5’ to ‘Jolly LLB 3’ could not become a hit even after making Rs 100 crore. The main reason for this was their big budget. At the same time, films like ‘Loca Chapter 1’ and ‘Su From So’ became blockbusters because due to their small budget, whatever they earned became a plus for them.
The same thing applies in ‘Deewaniyat’ also. The film has been made with a budget of only Rs 25 crores and till now the film has earned around Rs 45 crores in India and over Rs 50 crores worldwide. That is, the film could not cross double figures at the box office on any day, yet it became a hit.
3- Makers’ strategy regarding promotion: Before the release of ‘Sayara’, neither the film was talked about nor its actors came in front of the people. When the film was released, it became one of the biggest films of the year. The film was promoted by the audience and not by the makers.
Similarly, not a single rupee was spent in the promotion of this film before its release. Now Harshvardhan Rane himself is roaming around the country with just a small van and meeting people. This method of promotion is definitely a bit casual, but has proved to be a superhit.
4- Re-release of ‘Sanam Teri Kasam’ made Harshvardhan a brand: When Harshvardhan Rane’s 2016 megaflop film ‘Sanam Teri Kasam’ was re-released, it made a record by earning around Rs 42 crores.
The film became a superhit. The audience gave the film a cult tag. Now the same passionate love story was seen again, that too with Harsh Vardhan, so it was like a big offer for the fans. Obviously people started going to watch the movie.
5- ‘Sayara’ also became a big reason: Ahaan Pandey and Aneet Padda’s fresh love story and that too in Mohit Suri style! Meaning just amazing and nothing else. People were waiting for films like ‘Ek Villain’, ‘Jannat’ and ‘Aashiqui 2’ for a long time. A similar film came and people took it seriously.
Similarly, when ‘Ek Deewane Ki Deewaniyat’ was released, every type of audience, from Gen Z to Millennials, started arriving to watch the film. It is clear that these 5 reasons are enough to make this film big.
