Baahubali is definitely credited with making Telugu cinema famous in the current generation. Baahubali, which started as a Telugu film and broke records at the pan-India level, turned all the actors in that film into overnight superstars, but Rajamouli has given the credit to the producers at the national level that they can believe in him and put in any number of hundreds of crores of budget. But Karan Johar is definitely credited with promoting the first part of this movie, Baahubali The Beginning, to Bollywood level. In Bollywood, Karan Johar is turning the wheel as a producer, director, distributor and even as a star maker. With Baahubali falling in his hands, this film became close to the audience at the national level. It was Rana Daggubati who took this film to Karan Johar, not Raja Mouli, not Prabhas. Here is the real twist. Ten years after the release of the film, Rajamouli revealed that Rana told the story of Baahubali differently to Karan Johar to promote this film.
There are two heroes in Baahubali, Rana… Rajamouli, not my film
Before Baahubali, Rajamouli is recognized in Bollywood as a director who made films like Magadheera and Makki (Eega). But then Bollywood did not know what Baahubali range is beyond all of them. Rajamouli decided to release Baahubali on a pan-India scale and sought Rana’s help. As the grandson of Ramanaidu, head of Suresh Productions, who has made many films in Bollywood, Rana already has many contacts in the Hindi market. Familiar with Karan Johar. Rana, who met him, said that there will be two brothers in this film… Both are heroes, one is Prabhas and the other is himself (Rana) and showed some making shots of the film. Karan Johar was very impressed with it and immediately invited Rajamouli. Rajamouli who went to Mumbai said that he will dub this movie in Hindi and made an agreement with his Dharma production. Rajamouli was shocked when he said that the story of “two heroes” was wrapped up in those words. Everything else is fine but they came to Hyderabad thinking that the story of these two heroes is not mine. When Rana was asked what did you actually say to Karan Johar, Rana laughed saying, “What if I say, sir” that our work was successful. Ten years after the release of the film, the video of Rajamouli talking to his hero Prabhas is now going viral.
Anda – Danda… Daggubati Rana of Telugu pan Indian movies
It’s a funny incident to say but Rana also worked hard to promote Baahubali as much as Rajamouli & team worked hard to make it. Ranane created interest among every Bollywood maker and celebrity she knew by promoting that a miracle is going to happen in Tollywood in the form of Baahubali. He was responsible for putting Baahubali posters in national level film festivals and promoting Baahubali buzz all over the country. He is not the producer of the film, he is not the hero in it, so Rana has to bear the burden of promotion even in foreign languages. Bollywood celebrities also showed interest in Baahubali due to his respect as the grandson of Ramanaidu. In the end, Rajamouli himself said that even on the day of the film’s release, he was still in Mumbai for promotions. Ranane also reassured Rajamouli and Prabhas who were disappointed after seeing the Telugu talk on the day of the release saying that this movie will be a super hit. Rana promoted Baahubali enough to change the mindset of Bollywood people who were not used to welcoming the outside industry. If it was not really Rana, Telugu industry would not have got such a big promotion elsewhere. Because taking the movie to the people is more important than making it. Even after Baahubali, Rana gave pan India promotions for other Telugu films. He not only promoted films like Hanuman, Kalki, Mirai in Bollywood but also acted as an anchor for some of them.
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Profits for Karan- Bollywood’s hunt for Telugu movies
According to trade circles, Karan Johar released Baahubali One in Hindi at a slightly lower rate. Karan Johar saw a lot of profit as the movie became a super hit. He also released Baahubali 2 with redoubled enthusiasm and saw profits again. From now on, he is paying attention to South movies, especially Telugu movies. Not only him but Bollywood’s big production houses are on the same path. Movie franchises like KGF, Kantara, Pushpa got a big theater and release in Bollywood because of the impact created by Baahubali. Moreover, it is no exaggeration to say that the little trick played by Rana Daggupati changed the tone of South cinema. Already, Rana wants his help to take many Telugu films to Bollywood distribution. That is why Rana is the villain in Baahubali but he is the real hero of the Telugu producers.
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